So what gives? Several factors appear to be influencing spot prices, including investor expectations of a Fed rate cut, a weakening US dollar, and geopolitical instability in the Middle East. Many, including a number of central banks who have recently purchased gold, view
it as a key asset to hold during periods of market volatility.*
When interest in gold is high, there’s a good chance you'll also see aggressive marketing. Some of these ads engage in clever sleight-of-hand, attempting to sell gold coins, bars, or other precious metal products for “collector” prices— which are almost always significantly
higher than the market value of the gold itself.
If you’re interested in this or other topics concerning the latest market conditions or the larger forces behind the moves, let us know.
*Bloomberg.com, December 4, 2023. "Here’s How to Invest in Gold as It Hits an All-Time High.”